SharpSpring is a marketing automation platform that was acquired by Constant Contact in 2021. Their typical plan including 10,000 contacts goes for $999/mo with an annual contract, totalling $11,988 annually. Some discounts on the list price are available through SharpSpring Agency Partners, as they provide some flexibility for agencies to offer custom plans to their clients. The smallest plan, with only 1,000 contacts, might be available for around $200/mo through an agency.
SharpSpring’s key features include marketing automation, email marketing, social management, landing pages, and campaign tracking. The product angles itself as a one-stop portal for a company’s entire sales & marketing operations, including CRM, blogging, and social listening. SharpSpring supports integrations with third-party apps, but their target customer seems to be digital marketers for SMBs with relatively basic needs.
The typical SharpSpring customer will probably spend most of their workday using the platform’s built-in tools, much like the ideal customer for Hubspot — marketers who are brand new to inbound marketing. The blogging features in SharpSpring are basic compared to a standalone CMS or digital experience platform, but can introduce users to the concepts of content marketing and SEO.
SharpSpring is a subscription-based SaaS hosted only in SharpSpring’s data centers. Agencies can customize the look and feel of the app for their clients, but cannot host it themselves like it’s possible with Mautic on the Autoize™ Marketing Automation Infrastructure. Users may export their contacts as a CSV file, but not all SharpSpring data can be transitioned directly to other marketing automation platforms.
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